Pink might seem like an odd color when trying to get people to take a stand against bullying. The color is completely based on a stand that was taken in the fall at Central Kings High School, in Cambridge, Nova Scotia.
A freshmen student was making his first appearance in a new high school. The boy showed up in the morning wearing a pink polo shirt. Some school bullies verbally abused him for his choice of color. They used some vulgar words, and made him feel very upset. Two senior students heard about the bullying taking place, and decided to take a stand against it.
The seniors were Travis Price and David (DJ) Shepherd. Travis and DJ went to a local department store and bought every pink tank top they could find. They spread the word on the social networking site "Facebook" to try to get all of the seniors to wear pink the next day. When they got to school the next day, they handed the shirts out to all of the seniors. They eventually had to go back and purchase more tank tops due to such a showing of support for the student! The rest is history!
The bullies were not happy about the stand, and started throwing chairs around. Everyone else thought it was a heroic, creative way to take a stand against bullying. The Canadian media picked up the story, and eventually it spread to the United States media. The boys have since been featured on MTV, Dateline NBC, CBC news and many other television programs. The Nova Scotia Premier (equivalent to a Governer) declared a special day in Nova Scotia schools to honor the stand.
Our organization was working on International STAND UP to Bullying Day at the time of the stand, and spoke with Travis and DJ to get their support. We decided after speaking with the boys to cancel the production of the black STANDUP Pledge shirts that were planned to be used for International STAND UP to Bullying Day and change the color to pink. These new pink shirts will NEVER be changed and will stay this color for every International STAND UP to Bullying Day in coming years!